Roger Cicero. I couldn't ever really be bothered with his music. And unfortunately, that's how many others feel, too. For the introduction of his new album that was something we were tasked with to change. Not necessarily change Germany's taste in music, but certainly change the image of the singer. So for the TVC we didn't just show a snippet of a song ending in an album packshot, but turned Roger's image weakness into a strength. With a healthy portion of self-mockery. Warner Music liked it. The Fans and Non-Fans liked it. Roger liked it. And I liked him a little more.