Oreo - the ultimate cult cookie. With a very clear communicative message: the oreo-ritual "Twist. Lick. Dunk.". No longer just on supermarket shelves but now also on TV in Germany for the very first time. The utterly market researchified commercial hit the sweet spot. No wonder considering that the lead actors are a small child and a dog. After only four months, every third biscuit-buyer knew the oreo-ritual. Oh no... Can market research be useful after all?!