Museum Folkwang

 

Date Author Alex and Bernie Agency Serviceplan

Museum Folkwang has two problems. First: It's in Essen. And Second: Apart from classics of the modern era, the museum's main focus is contemporary art - art that usually leaves people perplexed rather than excited. While we can't change much about the location in Essen, maybe our campaign can help sway public opinion a little. With a new claim that positions the museum clearly based on the tradition of it's collection and where it stands today. And with headlines that play with prejudices about modern art. The result: a brave campaign with a healthy amount of self-mockery. Yay!

The Campaign "Prejucides"

1-folkwang
The worst way to waste your time.
Museum Folkwang. Too modern. Since 1902.
2-folkwang
"Art". Quote, unquote.
Museum Folkwang. Too modern. Since 1902.
3-folkwang
They must've all been high.
Intoxicated with Colour. Munch, Matisse & the Expressionists. 19. Sept. 2012 - 13. Jan. 2013
Museum Folkwang. Too modern. Since 1902.
4-folkwang
Painting by numbers. For people who can count to three.
The Contemporary Art Collection: with works from Rothko, Newman, Pollock, Reinhardt, Kline, Louis, Stella, Richter and Palermo.
Museum Folkwang. Too modern. Since 1902.
5-folkwang
If that's supposed to be art, then teleshopping is an Oscar-worthy feature film.
The German Poster Museum: one of the largest specialized collections with over 340.000 Posters from politics, economics and culture.
Museum Folkwang. Too modern. Since 1902
6-folkwang
Painted nightmare after heavy meal.
The collection of the 19th and 20th century: with around 600 paintings and 280 drawings, sculptures and objects.
Museum Folkwang. Too modern. Since 1902.
7-folkwang
The reason earplugs were invented.
New Music at Museum Folkwang.
Museum Folkwang. Too modern. Since 1902.
8-folkwang
The scribbles of a three-year-old with a sugar-overdose.
The Contemporary Art Collection: with works from Rothko, Newman, Pollock, Reinhardt, Kline, Louis, Stella, Richter and Palermo.
Museum Folkwang. Too modern. Since 1902.
9-folkwang
Man, she sure was ugly.
The Collection of the 19th and 20th century: with 600 paintings and 280 images, sculptures and objects.
Museum Folkwang. Too modern. Since 1902.
10-folkwang
What's a child supposed to do with that?
Beautiful Saturday - Workshops for Kids.
Museum Folkwang. Too modern. Since 1902.
11-folkwang
What the hell is this?!
The Photography Collection: with more than 60.000 photographs, mostly vintage prints of the 19th to 21st centuries.
Museum Folkwang. Too modern. Since 1902.
12-folkwang
Horse on drunk meadow.
The Collection of the 19th and 20th century: with 600 paintings and 280 images, sculptures and objects.
Museum Folkwang. Too modern. Since 1902.
13-folkwang
As entertaining as a reading of the Chemnitz phone book.
Literature at Museum Folkwang.
Museum Folkwang. Too modern. Since 1902.