Mercedes E-Class L


Date Author Bernie Agency Jung von Matt

For BBAC (Beijing Benz Automotive Co., a joint-venture between Daimler and the City of Beijing) the E-Class L was to conquer the chinese market and relegate the Audi A6L of its lead. With the simple message "This one's for you." and an ode to the constant striving of the chinese business elite, we hit the asian target audience right where the E-Class L belongs: in the reward centre of the brain.