A year of Mercedes-Benz CRM. Sounds boring? Well far from it! It meant work, work and more work: for the Dialogue-Marketing Portions of the Campaigns for E-Class Cabriolet 2010, CLS-Class 2011, SLK-Class 2011, S-Class 2010 and C-Class 2011. My favourite? Our package for the CLS under the Claim "Sensuality and Sense". With a film-noir guy-gets-the-girl story at its heart - perfectly executed by the magnificent Igor Panitz.