Labello

 

Date Author Alex and Bernie Agency DraftFCB

Work for Draftfcb, but never for Beiersdorf - I almost made it. But along came the new image campaign for Labello. Duty calls! The first presentation went really well - so well in fact, that the Client wanted to buy all the campaigns we presented. As a result, here you find: the claim from one campaign, the layout from another and the headlines from yet another. Add in the shooting material from a general Beiersdorf Pool-Shoot and tada! There we have the new Labello campaign. Still I find: You barely even notice the campaign-mish-mash.

1-labello
The world is at the tip of your lips.
Lips love Labello.
2-labello
Laugh who you are out into the world.
Lips love Labello.