Ikea Sleep Solutions

 

Date Author Alex and Bernie Agency thjnk

Everyone is different and everyone sleeps differently. Good thing that IKEA has the perfect sleep solution for each and everyone out there. Good thing we had the perfect solution to this communication challenge - and not just a TVC: a brand statement spanning a range of media. The Great Sleep didn't only bring us 13.500 Likes, 1.000 Shares and over 1.300.000 Clicks, but also an ADC award, a bronze Effie, a spot on the shortlist in Cannes (PR), two red dot awards (digital campaign & integrated campaign), first prize at the New York Festivals (Creative Marketing Effectiveness), an award at the Lead Awards (campaign of the year) and a gold medal (online) at the ame awards. Phew, we're going to need a rest in an IKEA bed after all of that.

The TVC "Sleep well"

The promotion "The Great Sleep". The Winners.

The promotion "The Great Sleep". Sleep hard.

1-ikea
2-ikea

The promotion "The Great Sleep". Sleep soft.

3-ikea
4-ikea

The promotion "The Great Sleep. Sleep cold.

5-ikea
6-ikea
7-ikea

The promotion "The Great Sleep. Sleep warm.

8-ikea
9-ikea
10-ikea