Everyone is different and everyone sleeps differently. Good thing that IKEA has the perfect sleep solution for each and everyone out there. Good thing we had the perfect solution to this communication challenge - and not just a TVC: a brand statement spanning a range of media. The Great Sleep didn't only bring us 13.500 Likes, 1.000 Shares and over 1.300.000 Clicks, but also an ADC award, a bronze Effie, a spot on the shortlist in Cannes (PR), two red dot awards (digital campaign & integrated campaign), first prize at the New York Festivals (Creative Marketing Effectiveness), an award at the Lead Awards (campaign of the year) and a gold medal (online) at the ame awards. Phew, we're going to need a rest in an IKEA bed after all of that.