Help your Hero

 

Date Author Bernie Agency TRAKTOR Wien

For paysafecard - a prepaid card for payments online - we developed a campaign for a very specific target audience: players of MMORPGs (for all non-gamers: games like World of Warcraft). We simply showed what happens to our audience's heroes, when they aren't paid. Originally planned as a campaign for Austria, Switzerland and Germany, the whole thing exploded and was used in an extra 12 european markets.

The Campaign "Don't let your hero down."

1-heldenhilfe
2-heldenhilfe

Microsite

3-heldenhilfe

Process

4-heldenhilfe