Was ist D.A.S.? That's what we asked ourselves, too. Because even though D.A.S. is not only number 1 in Europe for defence and recovery but also the oldest provider in Germany, nobody knew much about them before the pitch. The mission was clear: a new campaign and a modern corporate design were to unbreakably connect D.A.S. with defence and recovery. The solution was the catchy campaign slogan "Wenn das, dann D.A.S." ("If that, then D.A.S."). This brought Draftfcb the account, and D.A.S. an increased awareness and recognition as well as a correct identification of their actual product.